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GIS for Business
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o Banking & Insurance
o Real Estate
o Retail and Commercial Business
o Media
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o Banking and Insurance
Geography is no longer helpful only to geographers, scientists,
and academicians. You'll find geographic elements throughout
databases and business applications. The central part of most
business decisions we make involves some part of geographic
information.
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o GIS for Auditing
o GIS for Branch Siting
o GIS for Competitive Analysis
o GIS for Regulatory Compliance
o GIS for Demographic Analysis
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Solutions for Banking and Insurance
o BusinessMAP 3
o ArcView Business Analyst
o ArcView
o MapObjects
o Internet Mapping
o ArcGIS
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Geographic Information Systems (GIS)
GIS technology provides financial users with insight about their
customer's purchasing habits, financial behavior, and needs
for additional products or services. As a result, banks are
able to target their best prospects and not misdirect marketing
and advertising resources. GIS also allows financial institutions
to fulfill mandatory compliance requirements.
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1. GIS for Auditing
Financial institutions face a steady stream of audits from within
and outside the company. GIS software helps banking and financial
institutions turn statistical and geographic data into meaningful
reports for auditing.
GIS-generated CRA maps protect banks against accusations of
discriminator lending practices by visually displaying the bank's
dispersion of accounts. Internally, the same information can
be used by the bank to keep track of the bank's lending practices,
accounts, and business practices.
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Solutions for Auditing:
GIS Solutions for auditing include
o BusinessMAP 3
o ArcView
o ArcView Business Analyst
o ArcGIS
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2. GIS for Branch Siting
GIS offers a better way to find the right site for a new bank
branch and to examine how the location of current branches impacts
performance. With a GIS, you can blend customer surveys with
census data to visualize market penetration, market share, and
trade areas. When markets change, GIS can help you plan exit
strategies and asset disposal.
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Solutions for Site Analysis:
GIS solutions for site analysis include:
o ArcView
o ArcView Business Analyst
o MapObjects
o Internet Mapping
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3. GIS for Competitive Analysis
Perhaps no industry is as complex, or changes as quickly, as
banking and financial services. The most successful companies
in this field have entire departments dedicated to making sense
of the constant stream of market information.
Leading financial institutions are increasingly using GIS to
help them visualize market situations, analyze competitor information,
and build realistic models that predict how changes in strategy
might affect their business.
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Solutions for Competitive Analysis:
GIS solutions for competitive analysis include:
o ArcView
o ArcView Business Analyst
o ArcGIS
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4. GIS for Regulatory Compliance
The banking industry is required to comply with many federal
regulations. GIS-generated CRA maps protect banks against accusations
of discriminatory lending practices by visually displaying the
bank's dispersion of accounts. Since the regulators themselves
use GIS to determine the rate of compliance, a lender can be
much more certain of compliance when using the same methodology.
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Solutions for Regulatory Compliance:
GIS solutions for regulatory compliance include:
o ArcView
o ArcView Business Analyst
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5. GIS for Demographic Analysis
Demographic analysis is the basis for customer service, site
analysis, regulatory compliance, marketing, and many other business
functions. Leading financial institutions are increasingly discovering
the unique ability of GIS to give insight about their customer's
purchasing habits, financial behavior, and needs for additional
products or services.
Understanding your customers and their habits is essential to
making good business decisions. Understanding the demographics
of your customers also allows you to target direct mail, sales
brochures, and media buys.
GIS allows you to build and map demographic profiles based on
the customer information you've collected and stored in your
corporate databases. GIS can help you tie it together based
on a geographic component, such as ZIP Codes or addresses, so
you can map patterns not readily apparent in spreadsheets or
other software.
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Solutions for Demographic Analysis:
GIS solutions for demographic analysis include:
o BusinessMAP 3
o ArcView
o ArcView Business Analyst
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6. Internet and Intranet
GIS can now be used to provide World Wide Web-based mapping
functionality for better customer service, such as ATM or branch
locator tools to help users find the ATM or branch closest to
them.
This same technology can be used to provide accessible and visual
internal reporting tools for your company Intranet to better
manage investment portfolios, analyze risk, predict real estate
investment performance, interpret branch performance, and determine
which promotions and marketing campaigns match the needs of
consumers in individual trade areas.
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o Real Estate
The real estate industry has always known geography matters—after
all, real estate practitioners coined the phrase "location,
location, location." Since location is what GIS is all
about.
o GIS for Commercial Real Estate
o GIS for Residential Real Estate
o GIS for Title Companies
o GIS for Appraisers
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Geographic Information System (GIS)
GIS allows the real estate practitioner to integrate a wide
variety of data into one common format, a map. The presentation
of a wide variety of data affecting the desirability and value
of a property on one or two maps can give a far more accurate
picture of the property's suitability as a first time residence,
acquisition for a portfolio, or site for a retail outlet than
any number of generalized market studies, photographs, and marketing
text.
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1. GIS for Commercial Real Estate
Geography is critically important to the commercial real estate
market. A less than optimal business location can make or break
a business no matter how good the service or product.
Most corporate real estate executives are acutely aware of the
value of GIS in siting restaurants, stores, warehouses, and
corporate offices. Some of the more important factors to consider
when locating a business are proximity to suitable customers,
location of potential competitors, crime rates, transportation
infrastructure, local labor pool characteristics, and environmental
risk factors such as floodplains, toxic sites, and others.
Solutions for Commercial Real Estate
ArcView Business Analyst was expressly designed to meet the
needs of the commercial real estate industry. ArcView Business
Analyst is a customized version of ArcView GIS that requires
no previous knowledge of GIS. All the data and functionality
required by professional commercial real estate practitioners
to begin sophisticated GIS based real estate analysis is included
with ArcView Business Analyst.
ArcView Business Analyst can be used with ArcView GIS extensions
such as
o ArcView Spatial Analyst, which
can be used to create continuous surfaces representing demand
and constraints upon that demand.
o ArcView
3D Analyst, which can be used to graphically represent
multiple dimensions of data such as available office square
footage in relation to the surrounding labor pool.
o Internet Map Solutions allow you to publish
interactive maps on the corporate Intranet or present selected
applications to the public through the Internet. Many commercial
real estate companies are now presenting their listings in the
context of an interactive map on the Internet.
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2. GIS for Residential Real Estate
Many realtors have discovered the value of showing available
residential property on a map prior to actually showing the
client the property.
Many times the lack of a nearby school or proximity to a busy
road/highway will disqualify the property before it can be shown.
Conversely, proximity to a park, greenbelt, or entertainment
facilities may practically presell a property. Presentation
of listings on a map is also an excellent way to gracefully
introduce the subject of disclosure into the transaction.
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Solutions for Residential Real Estate:
A variety of GIS software that can be used effectively by real
estate brokers and agents.
o BusinessMAP 3,
which includes a street network for the entire United States,
can be used to show the location of listings as well as contacts
stored in today's popular contact management software.
o Atlas GIS provides more flexibility by allowing
you to add demographic data to your maps as well as other pertinent
data provided in ESRI's popular shapefile format.
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ArcView GIS lets you display property photos and video
along with the map, and can be used for routing to various properties.
ArcView GIS also has the capability of displaying aerial and
satellite imagery as backdrops for local maps. ArcView GIS is
extensible via a series of extensions, so as your needs grow
ArcView GIS can grow right along with you.
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3. GIS for Title Companies
Title companies were among the earliest adopters of GIS in the
real estate industry. Applications range from relatively simple
customer care mapping services, to preliminary title searches,
to the creation of GIS-based land information systems (LISs).
LIS projects may involve the conversion of an existing paper-based
land registration/taxation system to an automated interactive
GIS system or even the creation of GIS/LIS from historical records
and aerial photogrammetry. The latter projects are of particular
significance in developing countries and countries privatizing
the ownership of real property.
The title industry has just begun to implement Internet-enabled
GIS systems as marketing tools. These applications typically
feature free public access to a county's parcel ownership data
and maps with a gateway to a fee-for-services section.
In the fee portion of a site, proprietary data and reports can
be ordered and/or downloaded and title searches can be initiated.
Some of the more innovative applications are linked to a local
real estate board or MLS provider and are of particular value
to a wide range of real estate professionals, from real estate
brokers to appraisers.
Another recent development in the title industry is maintenance
of title information, GIS maps, and document imagery in spatially
enabled RDBMSs.
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Solutions for Title Companies:
Due to the title industry's wide range of applications, ESRI's
low-end and high-end software and services all play an important
role. The ArcExplorer data viewer can be used as a widely distributed
GIS viewer for data created with ArcInfo, our professional GIS
software.
Spatial Database Engine spatially enables your RDBMS, allowing
you to store spatial information and maps using the same system
you use to store other data. These spatial data can be viewed,
mapped, or served over an Intranet or Internet using Internet
Map Server (IMS) solutions.
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4. GIS for Appraisers
Appraisers have many off-the-shelf tools available for establishing
the current market value of subject properties. However, many
of these tools lack data that can dramatically impact the value
of a property.
GIS allows appraisers to map both currently listed properties
as well as those recently retired from listing services, resulting
in much more current data than the sales information provided
by national data providers.
Applications from national sales data providers also usually
require a parcel number, so if no parcel number is provided
for the sale it is either lost to the system or difficult to
find. In either case, the data are unavailable to the "automated"
valuation programs provided with the data.
Since GIS applications can map recently sold properties based
solely on their addresses, an appraiser can "see"
all properties selling in a given area.
The value of property can be affected by such mitigating factors
as crime rates, condition of surrounding neighborhoods, floodplain
status, and proximity to nuisances such as known environmental
hazard sites or noxious or loud manufacturing facilities. A
"mansion" next to a waste disposal site in a floodplain
is worth far less than an identical mansion fronting a greenbelt!
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Solutions for Appraisers:
All of these factors can be mapped using Atlas GIS desktop mapping
software or ArcView GIS desktop software. Both provide mapping
capabilities; ArcView GIS also allows you to show images (such
as photos or video) of a subject and show comparable properties
in a presentation type setting.
Many home lenders are using GIS to review appraisals—the
appraiser using the same tools has an advantage in promoting
his or her services.
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o Geography Matters to Retail and
Commercial Business
Businesses manage a world of information about sales, customers,
inventory, demographic profiles, mailing lists, and so much
more. At the very core of this information is a geographic location,
an address, a service boundary, a sales territory, and a delivery
route that can be illustrated and interactively managed and
analyzed on a map.
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o Media
GIS: Report, Analyze, and Communicate
A geographic information system (GIS) combines layers
of information about a place to give you a better understanding
of that place. GIS software, such as ArcView, provides the data
model and tools needed to store, analyze, and display information
about places.
Reporters can map everything from census data to crime statistics
to traffic accidents quickly and accurately. With wireless and
Internet access, data can be retrieved at the scene or before
the reporter even leaves the office. GIS provides journalists
with more effective tools to report the news and put it in context
for readers, and also manages the networks that facilitate media
subscriptions and distribution.
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