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ESRI Tapestry Segmentation

 

ESRI Data—Tapestry Segmentation, ESRI's market segmentation system, classifies U.S. neighborhoods into 65 segments [PDF] based on their socioeconomic and demographic composition [PDF].

For a broader view of markets, segments are divided into 
12 LifeMode Summary Groups that reflect lifestyles/life stages and 
11 Urbanization Summary Groups that show levels of affluence and population density. This database is updated annually.

To get more details, read the Tapestry Segmentation methodology statement [PDF].

Request a quote for the variables, format, and geography you need.

  • Define your most profitable consumers and find more of them.
  • Raise your response rates with promotions that resonate with unique customer segments.
  • Understand customer lifestage changes to help redefine your merchandise mix and discover new products markets.

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This database is delivered via CD-ROM, DVD, or FTP with your requested

  • Formats: ASCII fixed (TXT), ASCII comma delimited (CSV), dBASE IV (DBF), Microsoft Excel (XLS, where applicable), ESRI shapefile (SHP), ESRI Smart Data Compression (SDC), or ESRI file geodatabase (GDB)
  • Geographies: United States, state, county, census tract, block group, place, ZIP Code, ZIP+4, CSD, CBSA, DMA, congressional district

This data is also bundled with ArcGIS Business Analyst (desktop) at the census tract level, and ArcGIS Business Analyst Segmentation Module.

This data is used in Business Analyst Online to generate the following reports:

LifeMode Summary Groups by ZIP Code in Greater Los Angeles, California

LifeMode Summary Groups by ZIP Code in Greater Los Angeles, California

Find out the pastimes, buying preferences, and lifestyle choices of people in a community.


  


Tapestry segmentation classifies U.S. neighborhoods into 65 segments [PDF]


 
 
 
 
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